John Boyd's Enduring Philosophy: "To Be or To Do?"
John Boyd, a visionary military strategist best known for creating the OODA loop, posed a question that challenges leaders at every level: "To be or to do?" This question forces military leaders and young professionals to make a critical choice. Will you pursue titles and recognition, or will you focus on making an impact that truly matters?
This philosophical outlook was formed by John Boyd while he was serving in the United States Air Force. It was not only that Boyd was an inventive strategist, but he was also profoundly aware of the dynamics that existed within the military hierarchy. Boyd was known for his ability to think creatively and beyond the box. As Boyd worked his way up through the ranks and handled the politics of the Pentagon, he noticed that there was a distinct difference between two types of senior officials.
These individuals were the ones that pursued their occupations with the intention of attaining position, notoriety, and personal prestige; they were the ones who desired "to be." In their pursuit of promotions, plaudits, and status, they frequently sacrificed genuine and meaningful work in order to seek these things. Others, on the other hand, were more concerned with the achievement of the mission and the consequences that their actions would have in the long run; these were the leaders who wanted "to do." They directed their attention toward making a genuine impact, finding solutions to issues, and enhancing the lives of the people they led.
Boyd found himself at a crossroads, and he distilled this concept into a straightforward yet meaningful question for himself and others: Would you rather be someone important, or would you rather do something important? This question served as the foundation for his leadership style and evolved into a guiding concept under which he addressed every decision, purpose, and relationship he encountered.
The Boyd Challenge to Leaders
Throughout his career, Boyd saw two types of people emerge. Some pursued rank and recognition, while others took decisive action and achieved real results. His challenge to leaders remains clear: Will you prioritize status, or will you concentrate on creating lasting value and impact?
True leadership isn’t about the title you hold—it's about the lives you touch, the teams you build, and the legacy you leave behind.
Integrity Drives Leadership
In Boyd's view, the essence of genuine leadership is rooted in personal integrity. True leaders do not seek out easy victories or use shortcuts in order to obtain rewards quickly. They are able to lead with a distinct purpose, guided by principles that put the mission and the people they serve at the forefront of their priorities. It was Boyd's intention to bring to the attention of those in leadership positions the fact that titles are ephemeral, but the difference you create will be remembered.
This principle holds a great deal of significance for young professionals and males of military age. It is not titles or promotions that characterize true leadership; rather, it is deeds that define true leadership. Those leaders who put their integrity ahead of their own personal gain leave an indelible impression not only on the teams they manage but also on everyone else they collaborate with.
But as a leader, how can you demonstrate integrity in your role? What does it look like when it is put into routine actions? It is possible to gain a clear understanding of how to lead with integrity and purpose by following Boyd's philosophy.
Actionable Leadership Steps:
Lead by Example: Your actions shape your team. Stick to your values, even when faced with tough choices.
Empower Others: Real leadership is measured by the growth of those you lead. Focus on developing others, not just advancing yourself.
Focus on the Long Game
In today’s fast-paced world, many people seek immediate rewards. Boyd taught that true leadership requires focusing on long-term impact. Effective leaders don’t chase quick wins; they plan for the future, creating change that endures.
Great leaders are remembered not for their rank, but for the influence they had and the legacy they built. Focus on contributions that last, create a positive impact on the future, and develop the next generation of leaders.
Key Leadership Actions:
Think Beyond Yourself: Every decision should advance the mission. Are you creating a legacy that lasts?
Develop Future Leaders: Your legacy isn’t defined by personal achievements but by the teams you build and the people you help grow.
Boyd’s Call to Action
John Boyd challenged leaders to focus on what they do, not who they are. Leadership isn’t about chasing promotions—it’s about taking action that makes a difference. Your legacy will be defined by the impact you create, the people you inspire, and the progress you help drive.
Will you choose to be someone, or will you choose to do something that truly lasts?
